IRR-Residential: Affiliate of the Month

Wednesday, March 21, 2007

Affiliate of the Month

This months "Outstanding Affiliate" goes to Larry Finn of IRR-Residential Zenith Appraisals in Florida. Larry offered corporate two very noteworthy contacts in areas of marketing and technology. Larry's marketing contact got us in touch with the author of Appraisal Scoop.com and enabled us to have a posting that will bring recognition and awareness to our brand name. He also had a contact that works at Apex and we are now working on a corporate discount package towards tablet PC's and some sketch drawing functionality. These types of contact will be of help to everybody going forward. Congratulations Larry, keep up the good work!

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The Power of a Brand Name

“My father founded our appraisal firm and I was very reluctant to give up the company name that we had operated under for so many years. However, we quickly found that embracing the Integra Realty brand name benefited us greatly even with our existing local clients. Being associated with a larger entity has given us an identity that transcended our local marketplace. The brand name provides clients a comfort and quality level with the service they will receive.” -David R. Dominy, MAI Managing Director Integra Realty Resources - Houston

What IRR-Residential is hearing from appraisers

“My company is striving to get away from the controlled low fee environment of the AMC's, but it is virtually impossible for independent appraisal companies to compete with the AMC’s.…We understand how appealing and how important centralized national appraisal ordering is to major lending and investment companies. I am very excited about a future with IRR-Residential and look forward to hearing from you.” “Our relationship with local lenders is decreasing due to increased use of appraisal management companies. Our relationship with local mortgage brokers is decreasing due to increased pressure from brokers to inflate appraisals. We are hoping IRR-Residential could increase orders from quality lenders who want and expect high quality work.” “I want to be part of an organization that has national recognition and the ability to compete with national appraisal management companies in an effort to get back business that was once ours.” “I desire to become part of an organization that might bring some consistency to my business. I feel very isolated in the appraisal industry. I would like to be part of a larger company. But, also maintain my independence." “We have not managed to sustain our client base because of buy-outs, mergers, and appraisal management companies. A substantial loss occurred in 2004 when we lost 3 accounts to mergers and a management company which totaled over $300,000 in annual sales.” "I wish to associate with an organization like yours, as the future is companies like IRR-Residential, providing single-point contact and distributing appraisal orders for large national lenders." "I don't see a very good future for independent appraisers in the days ahead with no national connections. Lenders without boundaries are becoming more prevalant. I need the support of a large national organization."

Benefits of Affiliation

Power of Branding: As IRR-Residential continues to grow, its brand will exude confidence. Clients can anticipate consistency in quality and service, no matter where an office is located. Local Knowledge...Nationwide: IRR-Residential is the only national residential appraisal company supported by strong, independently owned offices. Locally controlled offices provide better service and greater client confidence.Power of National and Regional Sales and Marketing: IRR-Residential affiliates gain the benefit of a corporate sales department that markets to regional and national clients. Moreover, the franchise company empowers local affiliates to leverage their relationships with large local lenders into national accounts for IRR-Residential. Employee Retention and Training: Affiliates receive operational support lacking in most small businesses. Training programs facilitate individual franchisee growth with programs designed to improve efficiency and operational effectiveness. Well-run organizations are more successful at keeping their employees.Bottom Up and Top Down Marketing: Having a network of independent offices empowers each office to create revenue and develop opportunities for others in the network. The national network in turn empowers IRR-Residential to market to national companies that require consistent quality appraisal services across the country.Powerful Relationships: Synergy: IRR-Residential will connect the “best of the best” local appraisal firms. A collection of successful companies working together stimulates more ideas and allows all franchisees to benefit from each other’s success. Internal Communications: IRR-Residential provides a range of resources to keep its offices connected to the progress and vision of the company. National Meetings: National IRR-Residential franchisee meetings are held each year. At these meetings, presentations and discussions focus on business development, best practices, technology and other related topics. The best performing appraisers and offices are recognized at these meetings.Power of Group Buying: IRR-Residential brings large company buying power to its local affiliates. It provides the ability to purchase data, 401k plans and development of materials at a reduced cost.Technology: IRR-Residential utilizes an organizational Internet-based ASP designed system to facilitate the placement, awarding and tracking of valuation assignments.

Wednesday, March 21, 2007

Affiliate of the Month

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The Power of a Brand Name

What IRR-Residential is hearing from appraisers

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Benefits of Affiliation

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